Some people don’t want you to read these books.
Well Done Marketing created a 'banned book club' to combat the rise of book banning in America. Book bans have been slapped across titles for containing 'sensitive subjects' such as gender, racism, sexuality, and more. Well Done wanted to not only read these books, but discuss them and bring awareness by redesigning the covers of these books, based on the team's discussions.
In 2024, this campaign was presented with a Silver American Advertising Award.
Assoc. Creative Director: Joe Black
Art Director: Nicholas Reese, Chad Wysong
Senior Copywriter: Evan Finch, Grace Philips
Graphic Designer: Macey Reed, Carlee McKenzie
Production Designer: Chad Von Borstel
Graphic Design Intern: Teresa Hoang
Me & earl &
the dying girl
My reimagining of the cover of Me & Earl & the Dying Girl explores the idea of coping through emotional detachment, as well as the protagonist’s experience with isolation, identity, and the feeling of being different even when surrounded by others.